VIU × SIDO

The 2nd drop of the exclusive collab launches with the models MASKE, inspired by SIDO's iconic artist's mask, and PAUL, a tribute to SIDO's real name Paul. 

With the 3rd drop, PAUL is now available in a new color: Graphite Matt / Khaki.

All glasses in the VIU x SIDO collection are handmade in a traditional Japanese company from high-quality titanium in more than 200 steps.

The ASTRONAUT sunglasses are now also available in the colors Titan Star Gold Shiny/ Black Matt with Grey gradient lenses, in Silver / Sun with light and dark brown lenses.
The BERLIN model in Titanium Silver/Crystal with a choice of two lenses: in Light Pink or Grey.

SIDO, whose real name is Paul Hartmut Würdig, is a German rapper, music producer, songwriter and actor. In his 20 years as an artist, SIDO has achieved everything that can be achieved in Germany, and even more: #1 hits, platinum albums, awards, millions, legendary status. Above all, he has always remained relevant, even into the streaming age. At the beginning of his career, Berlin rapper SIDO wore a skull mask all the time. Since then, the artist has shown his true colors and changed his image from bad boy to serious musician.

"In SIDO, we have found an authentic, exceptional artist as a collaboration partner. The fact that he has been buying and wearing our glasses regularly since 2018 not only makes us proud, but also underlines the credibility of this collaboration." (Fabrice Aeberhard, Creative Director VIU)

See the world through SIDO's eyes. The exclusive models from the first drop of the VIU x SIDO collaboration are now available online and in all VIU stores.